WORK SAMPLE
Below are some of the papers and presentations that Wynnie has done for school focusing on specific consumer topics.
AIRPODS PRO MARKETING PLAN
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SWOT Analysis
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Segmentation
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Targeting
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Positioning with 4 P's
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Possible Campaigns
CUSTOMER JOURNEY MAPPING
Understanding the context of each touchpoint leading to purchase decision
Examining the pain points in each stage of the decision process
INFLUENCER MARKETING - SOCIAL CONSUMPTION
Examining the drivers of sponsored blogging strategies through understanding blogger characteristics, campaign intents, and social media platforms.
LUXURY STP PROPOSAL
Dividing the market into 4 segments: Patricians, Parvenus, Poseurs, and Proletarians.
Targeting 2 specific segments
Creating marketing strategies to better position a luxury brand
PERSONA
Sample persona created on perspective graduate students
WIREFRAMING - UX
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A topic expert presentation on wireframing
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Types of wireframes (low to high fidelity)
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Walkthrough tutorial on how to create wireframes using Sketch
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Connecting UX Design with UX Research
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